So you want to write a blog?

I liken writing a blog to driving – you can study the Highway Code (or read articles on how to start a blog) for weeks, but not a lot can prepare you for the real thing.

Blogs are popular for amateur and experienced writers to express their thoughts on things. They allow both the writer and the reader to engage in meaningful dialogue on a regular basis – whether educational, consultative, challenging or relaxed – providing a two-way conversation that can incite development.

Throughout the Transforming Care Together partnership, a series of workstreams and meetings will be taking place where exciting opportunities will be explored among all three organisation’s clinical and corporate staff. By blogging about these you will be utilising a great way to keep peers informed, and helping to execute one of the partnerships main aims which is to ensure that as many staff as possible get involved with the integration.

So if you’re looking to dip your toe into the blogosphere, but don’t know where to start, why not view my bloggers guide? The guide includes a series of steps that (hopefully) will easy any nerves you may have.

The guide includes topics such as:

  • Choosing a blog post topic
  • Tips for planning your blog post including outline structure
  • The usefulness of imagery in breaking up blog posts and helping convey topic messages
  • Editing

The truth is, blogging is one of those communication elements that seems easy until you have to do it. Fortunately, it does get easier, and with time and practice, you’ll be blogging like a pro in no time.

If there’s any aspect of writing a blog post that I didn’t cover in the document, or you have specific questions about anything generally blog-related, let me know in the comments or by emailing Liz.Whitehouse@bcpft.nhs.uk – I’ll answer them as best I can.

Now take up thy pen (or get tapping away on your key board), go forth, and blog!

Liz Whitehouse

Communications Officer, Black Country Partnership NHS Foundation Trust


We welcome blog posts from staff across the three organisations, please contact us if you would like to contribute.

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